If you believe all you read and hear, SEO really must be the web equivalent of a “Dark Art”. At BW Design we absolutely have an appreciation of the importance of Search Engine Optimisation (SEO) on the index performance of your new website. The only difference is that we don’t see it as a black box which you the customer can know nothing about.
We have a team skilled in the refinement of content to maximise SEO, while every site we build is optimised to take full advantage of the search indexes (Google and Bing primarily) algorithms.
As part of the project we will offer our SEO expertise, and help you construct content that takes full advantage of long tail keywords and phrases that potential clients will use when searching for you.
Once your new site is up and running there are tools available to us that allow us to drive traffic at your website, as with core SEO, this is not rocket science, yet to do it well there needs to be an investment in establishing campaigns correctly, initiatives like:
- Google Adwords campaigns
- Adsense campaigns
- Affiliate programs
We always suggest that we allow the new website t index with the search engines before we embark on any paid method of traffic generation, when the time is right the BW Design team are here to assist.
There are a number of free tools available to the new website owner that allow you to measure the effectiveness of your content and marketing campaigns.
At BW Design we deploy all of our sites with two core monitoring tools:
Goolgle Analytics is a free tool offered by Google to allow traffic on your site to be analysed, it is a powerful application that can identify the following:
- Number of visitors (realtime and daily plus historical reports)
- Where visitors access from
- What type of device they use
- Bounce rate
- Returning versus new visitor information
Server Monita is a tool provided by BW Design. The tool is usually a paid service however due to the relationship BW Design has with Koda Technologies, for our clients it is offered free. The tool allows the following information to be collected:
- Ability to configure alerts based on key parameters like
- Site availability
- Site response times
- Server load
- CPU load
In summary SEO can be daunting, it doesn’t have to be!
The team at BW Design are ready to offer our expertise and assist you as you learn the intricacies of the web, we can’t wait to get started, contact us now!