Apple has just announced the release of the new Apple iPhone 6 range and if we look at what happened last iPhone launch, there will be another increase in mobile device usage on the web once they are released in late September. As the number of Smart devices used to browse and purchase product on the internet is continually rising, there has been an increase in the need for responsive themes to tailor content for the web. Web design and development companies are having to continually evolve their approach to enhance the user experience on Smart devices.

Design for Screen resolution

The iPhone 6 and iPhone 6 plus is a great example of the consideration that needs to be given to the screen resolution of the smart device that needs to be taken into account when designing the responsive theme. Both new Apple devices have screen resolutions considerably bigger than their predecessor the iPhone 5s, (However, it is still only comparable to the Samsung Galaxy S5).

What does this mean?

A responsive theme can be tailored based on the device being used, where we have more screen accessibility available we are able to adjust the layout accordingly:

• Rather than stacking columns, we can display two columns side by side
• It may allow us to include a detailed graphic that previously was unreadable on a smaller device

Device detection allows us to apply the appropriate responsive design themes based on the resolution of the device being used.

Responsive Design

Part of the design process for any new website will be allocated to the layout and navigation associated with the responsive design theme. Long gone are the days where it is good enough to say “we include a responsive theme with your website design”, the responsive design needs to be thoroughly thought through and the user experience considered by a team that have plenty of past experience in creating responsive designs.

Sometimes content that is available on your laptop or desktop does not display correctly on your smart device, which is most often the product specification and detailed information, but our design team will ensure that all content that our clients wish for will be displayed on any device.

What does it mean?

As the technology begins to improve we will see a shift from consumers using these smart devices as their preferred device to access the internet. Here at BW Design even our most affordable package ensures that your website has a responsive theme.

Staying on top of the new technology and offering insight to existing and prospective customers on what technology is potentially game changing is part of what we do here at BW Design.

The design team at BW Design are determined to deliver a user experience that is maximised for all devices and screen resolutions, please contact us for more details, or check out our package offerings